Curves Resolve
Orange and blue from its spectrum display, on black.
Project Overview
Launch campaigns for new Waves plugins, from the first banner to the social posts, newsletters and site banners around it.
Design Challenge
Give every plugin its own launch look, true to what it does and how it should feel, and make that look work in every channel.
01 — The brief
Every launch starts from the product
Each launch came with the plugin’s interface and a brief: what it does, the feeling to get across, and sometimes reference images.
- 01
The interface
The plugin itself, as users will see it.
- 02
What it does
What the product solves, in the brief’s words.
- 03
How it should feel
The mood to get across, with references when there were any.
02 — The look
The campaign look comes from the interface
From the interface and the brief, I set the colors and type for each launch.
L4 Ultramaximizer
Red and blue from its meters, on clean white.
IDX Intelligent Dynamics
Blue and magenta from its meters, in dark neon.
Waves Gems
Many interfaces, one blue-to-purple look.
03 — The rollout
One approved banner, then every channel
Once the main banner was approved, the same language carried into social posts, newsletters and more banners. Sometimes I also prepared assets for the launch video, made by another designer.
- STEP 01
Brief and interface
- STEP 02
Colors and type
- STEP 03
Main banner, approved
- STEP 04
Social, newsletters, more banners
THE SAME LAUNCHES, ON MOBILE
In short
Start from the product. Get one banner right. Carry it everywhere.
Every launch had its own look, built from the plugin itself, and one approved banner that set the language for everything after it.
