Work through the task list
- — Holiday and seasonal posts
- — Feature carousels and covers
- — Community and brand posts
Project Overview
Four years on eToro’s social media team, designing content for a global fintech brand across platforms, countries, languages and audiences.
Design Challenge
There were no templates, only a brand language. Planned work filled the day, but when a stock or coin made a big move, everything else waited and the post had to go out fast.
01 — Two speeds
Planned work, and the market’s schedule
Most days followed a task list. When a stock or coin jumped, the list paused: a brief came in, and a short video or image went out.
Drop everything for the move
- — A stock or coin jumps
- — The brief comes in
- — A short video or image goes out
02 — One language
No templates, one language
Every post was designed from scratch, so consistency came from the brand itself: its green, bold type, data cards and the 3D style of the time.
THE LOGO, IN 3D
The eToro logo usually appears flat. I built 3D versions of it and dressed them for the moment: Halloween, Christmas, a market storm.
03 — When the market moves
Fast, and still on brand
When a stock or coin made headlines, the post had one job: a clear number, a recognizable asset, and the brand around it.
04 — Many markets
One language, many markets
The same visual language, adapted for local markets, languages and holidays.
General Posts
Covers
Social Campaign Carousels
In short
Four years. One language. Ready when the market moves.
No templates to lean on, so the brand language had to do the work, on a planned day and on a market day.
