Project Overview
Black Friday is Waves Audio’s most important sales month. Five sales ran back to back, from Early Black Friday to Cyber Monday, each with its own offer. Every sale needed a homepage takeover on desktop and mobile, plus social banners, newsletters and site banners.
Design Challenge
Build one flexible language that could grow with the month. Each phase needed its own focus and more momentum, without losing the brand or the clarity of the offer.
Five sales, one month
Back-to-back sales, each with its own offer. Never two campaigns live at once.
- 01
Early Black Friday
Runs before and after the bundles
- 02
Bundle Flash Sale
Takes over for 72 hours
- 03
DAWBuster Special
The deal leads
- 04
Black Friday
The main event
- 05
Cyber Monday
The final push
Illustrative timeline, not to scale.
One language, built up step by step
The structure stayed the same. Each sale changed what it put first.
Heavy display type
Big, bold headline that reads at a glance
A wall of plugins
Product interfaces show how much is on sale
Offer bar
The deal, right under the banner
One clear CTA
A single Shop Now button
Show the scale
Lead with how much is on sale: a wall of plugins and 30 products at Black Friday pricing.
Flash the bundles
A 72-hour takeover of Early Black Friday. Same frame, hotter color, built around bundle deals.
Put the deal first
A shorter banner moves the offer up front, while the plugin wall still shows the quantity.
Make it the main event
Stronger color and a clear, direct offer for the year’s biggest sale.
Same energy, new feel
Keeps the same energy and offer, with a fresh green mood for the last push.
Every sale, every screen
Each sale shipped as a homepage takeover on desktop and mobile, with its own set of social banners, newsletters and site banners.
Early Black Friday
Bundle Flash Sale
DAWBuster Special
Black Friday
The peak of the month. The same system at its strongest: electric blue, a bright yellow offer bar and “The Year’s Biggest Plugin Sale” across the headline.
Cyber Monday
Same offer, a different feel. Green takes over from blue, so the last sale feels fresh instead of repeated.
From wireframe to takeover
The Black Friday homepage, planned as modules first, then dressed in the campaign language.
Six modules, one job each
From the first offer to the last reason to buy, every block kept the sale moving.
- 01Banner + offer bar
Sell before the scroll
The sale, the deal and one Shop Now button, all above the fold.
- 02Latest releases
Lead with what’s new
The newest plugins at their best price of the year.
- 03Top 20 best sellers
Show the favorites
The plugins people already love, at their lowest prices.
- 04Vocal plugins + bundles
Two quick ways in
Tools for the vocal mix, or more plugins for less.
- 05Best offer of the year
Give one deal the stage
Waves Ultimate Annual, framed as a Black Friday-only offer.
- 06Free new plugin
One more reason to buy
Silk Vocal for free, on Black Friday only.
One month. Five sales. One language.
One flexible language let every sale feel new, while every banner still read as Waves Black Friday.
