Project Overview
Radware protects apps and APIs for banks, retailers and airlines. Its brand still speaks the language of alarms: a red dot, dense screens, a feeling of threat. This unsolicited concept rebuilds the identity around the moment security teams actually want: all clear.
Design Challenge
Keep the dots and letters people already recognise, but turn fear into confidence. The system had to hold from a 16 px favicon to a full product interface, and still feel like Radware.
From alarm to all clear
The grid of dots was worth keeping. The red was not: it is the colour of an alarm. Same letters, same grid, one green signal and a calmer voice.
- 01
One unit
The dot is the ascender zone of the letters. The gap is 0.8 of a dot. Nothing is placed by eye.
- 02
Same lines
The top row ends on the x-height and the bottom row sits on the baseline, so mark and word share lines.
- 03
One signal
The green dot is the same size as the others. Only the colour changes.
- 04
New letters
A geometric wordmark with round bowls and rounded terminals, drawn on the same x-height as the dots.
One green, seven steps
Near-white surfaces with greys taken from the logo's dots, one green in seven steps, Geist for every word, and the dot grid as a graphic language for data, loaders and backgrounds.
Calm by default
The console opens on one answer, all clear, and only shows detail when something happens. Every block comes with a plain-language reason, so analysts don't have to dig through logs.
One message, every channel
The landing page answers the first question in one screen: your apps, safe in real time. Social posts and display ads carry the same promise, each in its own format.
Scroll inside either image to see the full page
VIDEO + CAROUSEL
SOCIAL POST & DISPLAY ADS
All clear, by design.
One dot turned from red to green, and the whole brand followed: a calmer logo, a system built on its grid, and a product that leads with the answer security teams want to hear.
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